<aside> ⚠️ This training course is for those who desire to apply for a freelance writing position with CONTENTAMIGO. You can learn more about the position here: https://contentamigo.com/careers-remote-job-openings/copywriters/
A short quiz will be required at the end of this course. You can skip right to the quiz if you’d like. The course is only for those who need it.
When working as a copywriter with CONTENTAMIGO, you will get a detailed Content Brief for each copywriting order that you are assigned. The Content Brief will include all the information you need in order to craft a great piece of content.
When you see callout boxes below that say “Further Reading”, reading these third-party resources isn’t required in ordered to pass the quiz. But reading them will definitely make you a better copywriter.
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<aside> ⚠️ In our Content Briefs at CONTENTAMIGO, we note whether the audience you are writing for is B2C or B2B.
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When writing copy, you need to write for the correct audience.
Here are the two audience types you can write for:
While a B2C marketing strategy focuses on a single consumer (a person), a B2B content marketing strategy often requires marketing to one or more people within a business before the final decision-makers are involved.
Here’s an example. A lawn care service provides lawn care for homeowners. That’s B2C. Another lawn care service provides lawn care to commercial properties such as apartment complexes. That’s B2B.
<aside> 📙 Further Reading https://marketinginsidergroup.com/content-marketing/b2b-content-marketing-vs-b2c-content-marketing/
https://www.prismglobalmarketing.com/blog/b2b-vs-b2c-content-marketing-4-main-differences
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E-A-T in stands for Expertise, Authoritativeness and Trustworthiness. E-A-T is something we care about in the SEO world because it can affect rankings.
This concept is discussed in great detail in Google’s Quality Raters’ Guidelines. Demonstrating good E-A-T both on and off your website can potentially help improve Google rankings.
<aside> 📙 Further Reading https://www.mariehaynes.com/resources/eat/
💻 Webinar Series https://www.youtube.com/playlist?app=desktop&list=PL_YtkLEIGy00cnlz3SBXwAMBT-CcUlzKW
✔️ E-A-T Checklist: https://docs.google.com/spreadsheets/d/1-A0VcK1h5asnw69HWH2r3gh0N22sp4zlEy_cbfxni_M/edit#gid=0
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As a copywriter, there are a few things you can pay attention to in order to help your content rank better and give your client a better result. Below, we will discuss three of them.
What Is General Consensus?